Effective employee communication requires more than good design — it requires understanding how people process information, make decisions, and change behavior. Drawing on principles of behavioral economics, I developed print and digital campaigns for some of the world's largest companies that helped employees understand their options, feel confident in their choices, and make decisions that shape their working lives, their families' wellbeing, and their financial futures. The work spans full campaign development from strategy through production, across both print and digital formats.
Client names are protected by NDA — standard practice for compensation and benefits work at this level. All design work shown was created by me.
Retirement Readiness Campaign for an American Automaker
Well Being and Benefits Enrollment for a Global Snack Company
Employee Benefit Communications for a Regional US Bank